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My impressions of the 2014 ATA Conference November 10, 2014

Posted by Jill (@bonnjill) in ATA, Business practices.
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IMAG1498I got back from the ATA Conference last night. I wanted to jot down my thoughts before I drown in the translations that await me in the next few weeks. I drove this year, so I had six hours to ruminate on the conference when I wasn’t talking to people on my phone to stay awake. My eyes started seriously crossing about half an hour from home.

I thoroughly enjoyed the conference. Once again, there were a ton of people I wish I had been able to spend more time with. I made sure I never ate alone and took the time to talk to the people I could. I even closed down the bar on Saturday, IMAG1525which is something I haven’t done in probably four years. I simply made catching up with the people I care about my priority this year.

One highlight of the conference for me was skipping out on a morning session and spending an hour in Julius Meinl with two German colleagues – one I knew well and one I had just met. We enjoyed our Melange (one espresso shot served in a large coffee cup topped with steamed milk and milk foam) and chatted about the industry, our work, politics and various other topics. I also got to savor the most authentic Apfelstrudel I have eaten in the U.S. The crust was as paper-thin as the ones I enjoyed in Austria when I lived there. It was worth blowing the diet for!IMAG1523

My panel presentation with Sandra Alboum, Terena Bell and Ted Wozniak, Why Won’t You Work For Me, was another highlight for me. I think Terena’s idea of getting rid of the table (or as she called it “the barriers”) was an excellent idea that set the tone of the entire presentation. Our focus was on making contact at conferences, because Sandra and Terena have both attended the conference looking to hire translators and not been able to make those connections. We wanted to discuss the possible stumbling blocks and IMG_0156offer concrete suggestions to enable agencies and translators to work together. The two main take-aways (I hope) are find a way to make yourself stand out and be memorable and make your interactions a bit more personal. Don’t simply just walk up to someone at a booth, hand them your business card and walk away. Talk with them a bit, tell them who you are and what you do and ask for their card as well. And then follow up by sending an email referring to the conversation.IMAG1469 You will get a better response with “I saw this article and thought you might be interested in it based on our discussion at the 2014 ATA Conference” than “Attached please find my resume. I look forward to hearing from you.” We have had wonderful feedback from everyone in attendance and hope to present this again with a more moderated (and longer) format to get through all of the points we wanted to discuss before opening it up to questions and discussion with the floor.IMAG1479

I attended several sessions that were very good (including ergonomics, HIPAA and one in my language pair on marketing translation); however, my absolutely favorite session was Joe McClinton’s Untangling German Legalese: Talkin’ Like The Supremes. He not only clearly explained the differences between the various “Supreme Courts” in Germany and shared lots of terminology, but he showed us how he breaks down complicated sentences and citations. It reassured me to find out my terminology is identical to his – even down to the usage of parentheses in citations instead of translating all the Absatz, Paragraph, Satz/Halbsatz stuff that Germans so love to cite.

IMAG1516The Freelance Juggling Act: Tips for Living the Life You Want panel discussion with Eve Bodeaux, Corinne McKay, Marianne Reiner and Andrew Morris was entertaining and was a great way to start the conference. Andrew’s idea of a work-life balance of 85% work and 15% life made me feel much better about my choice to favor work over life most of the time. It is still a good idea to ensure you have some free time and down time, because I personally know two excellent translators who have burnt out. So work-life balance is very important. You can find a lot of good background info and Ted talks on the subject at Eve’s website.

There were so many excellent sessions on offer that I had to make tough choices and miss some excellent presentations. As a result, I ordered the eConference recordings. I look forward to IMAG1540revisiting Joe’s presentation as well as watching lots of others that I really wanted to attend but missed (such as Trisha Kovacic-Young’s Translating for the Insurance Industry, Judy Jenner’s Quote This, Sanne LeGier’s Navigating the International Payment Jungle, and Riccardo Schiffiano’s presentation on XBench – just to name a few!).

The hotel was centrally located, and I was able to enjoy wonderful meals with colleagues and friends. From deep dish pizza and stuffed spinach bread at Lou Malnati’s while staying Tuesday night IMAG1509with my newbie last year and now good friend Joe, soup and salad at Howells & Hood, the German Language Division dinner at Bar Toma, dinner with eight good friends on Saturday night at Quay to the most amazing ramen at The Slurping Turtle, each meal was enjoyable and memorable. Chicago definitely has lots of culinary things to offer! Not to mention the hotel bar’s Old Fashioned Apple Pie Moonshine. I drank many of these with various colleagues. I am going back soon.

There were so many people I wish I had had time to catch up with. I always wish the conference was longer, but each time I am happy it is over when it is because I am exhausted. IMAG1530The conference was – as always – a total rush and a huge motivation. I hope you all enjoyed it as much as I did.

The only downer was my friend being pickpocketed on Friday night. Her wallet was in the coat pocket over her right breast that she was wearing while we were waiting to go to dinner in the hotel bar. They/he/she were definitely pros. IMAG1536They somehow knew exactly which pocket to pick, and her credit card and debit cards were maxed out within 30 minutes to the tune of almost $8000, leaving her without her cards, but also without her driver’s license, insurance cards, or cash. She was understandably upset and left a day early. No one noticed anything untoward and they knew exactly how to wipe out the cards before anyone could do anything. My tweet prompted Starwood Hotel headquarters to get involved, and I am very impressed with how they responded. But the fact remains that when we are at the conference we may feel very insular, but the hotel is a public place that anyone IMAG1491can enter. Attendees must remain vigilant of their belongings at all times. It also made me aware that I shouldn’t carry everything together and should only take the bare minimum with me at all times.

Nevertheless, I have a wonderful memory of the conference. My body is sore, my feet ache, and I went to bed early and slept really well last night. I look forward to doing it again next year. I just hope they bring back the massage chairs! See you in Miami in November 2015!

In case you missed it, here are some highlights of the conference (featuring, among other people, my newbie last year Joe, who was a Buddy this year). Derek Platt did a great job recording the conference for posterity and editing it into a coherent and entertaining video. Jost’s fish joke alone makes the video worth watching!

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Comments»

1. Jeff Alfonso - November 10, 2014

Jill I really appreciate you sharing your experience. Apparently we were in the same room a couple of times and didn’t even realize it with so many people.

Next time I want to follow your example and slow down. I tend to be a little like the Tasmanian Devil wildly going everywhere, meeting everyone. In Miami I plan to focus on more meaningful conversations.

2. Terena Bell - November 10, 2014

So glad to have been one of those people you caught up with, Jill, and thanks so much for making ours an amazing panel.

Terena Bell CEO, In Every Language http://www.ineverylanguage.com Twitter: @InEveryLanguage +1 (502) 593-9212 direct

3. Eve - November 10, 2014

Hi, Jill! Thanks for mentioning our panel. It was a lot of fun and, as the moderator, I also learned some tips for balancing my crazy life! 🙂 It was good to see you and thanks for letting me join your group of bar flies on Friday!

Jill (@bonnjill) - November 10, 2014

“letting you”? Yeah right, like I had any say in the matter 😉 It was great catching up with you too!

Eve - November 10, 2014

Ha ha – and fun was had by all!

4. Corinne McKay - November 10, 2014

Thanks Jill! So great to see you and I think that by all measures, the conference was a great success.

5. Anne Chemali - November 12, 2014

One of the best conferences I attended so far as well. Jill, you are an amazing writer and giver to the profession. You are tireless, really 🙂
I enjoyed seeing you and I am happy to see you are a busy bee translating. See you next year in Miami.
Anne Chemali

6. Jenn Mercer (@jennmercerFE) - November 13, 2014

Thanks for your wrap-up! I was amazed by how much your warm memories and list of impressive panels matched mine without us ever having attended the same one (although there are a few I am going to need to listen to on the e-conference as well). It just goes to show how much the ATA conference has to offer everyone.


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