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Taste the Translation November 27, 2015

Posted by Jill (@bonnjill) in Fun stuff, TGIF, Translation.

I read an interesting article this week called “A Translation Site’s Clever Recipe Taste Test Shows How Wrong Google Translate Can Be.” Apparently a translation agency, ElaN Languages, worked with an ad agency, JWT Amsterdam, to produce a project and video called “Taste the Translation.” The project’s video shows a chef cooking the same Japanese recipe as translated by ElaN’s team of human experts vs. Google Translate’s automated results. The ad has won several awards. The results are hilarious, as you can expect. I think they did a great job illustrating the difference between man vs. machine in our industry. I hope you enjoy it.



1. Thomas Wagner Nielsen - November 30, 2015

I saw that one too, and yes it’s very funny 😉 It’s a brilliant idea to show the difference like this, and I think the Google Translate argument during rate negotiations just lost most of the steam. Not that it’s a real reason to lower your rate anyway, but those asking are really just asking for the link to this video.

2. Júlia Vila Chiapella - November 30, 2015

Reblogged this on Júlia Vila Chiapella and commented:
Loved it!!

3. John - December 24, 2015

Automation is full of errors and fun. No comparison with human effort.

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